A new dog grooming service has recently opened in Trowbridge, bucking the trend of the COVID-19 pandemic hitting small firms. During uncertain times for business, the launch of a new venture might feel risky, but for Trowbridge branch owner, Jo Mumford, and We Love Pets company directors Jo and Ryan White, the timing couldn’t be better.

The We Love Pets franchise already offers dog walking and pet care services for thousands of customers all over the UK, and now a new salon at White Horse Close, Trowbridge, has opened for Trowbridge dog-lovers.

Jo White, who founded We Love Pets in 2007 and offers franchises, said: “We’ve been thinking about expanding into the dog grooming market for a while. We came through the last recession, so we know what it takes to survive these tough economic times.

“We are expecting huge demand for our dog grooming service coming out of lockdown, particularly as our Trowbridge customers return to work and can have their dog walked and groomed hassle-free by people their pet already knows and trusts. It’s the perfect package for busy dog owners.”

Getting the business ready has been a family affair, with Jo’s husband Mark using his skills as a qualified electrician to convert the back garden into a purpose-built salon with all the latest equipment, and Jo’s niece Cara Mumford, 27, a former hairdresser, has gained a City & Guilds Level 3 qualification to re-train as a professional dog groomer.

Cara’s love of dogs helped Jo realise her dream of owning a dog grooming salon, as she explained: “It definitely helps that my niece already has hairdressing skills. When we asked if she would be interested in a change of direction to work with us as a dog groomer, as a massive dog lover she jumped at the chance. We knew it would be a dream combination of her creative and caring manner with our successful and established pet care business in the area.”

The salon offers a wide range of services for dogs of any breed, size, and coat. Pampered pooches can indulge in a Honey and Oatmeal Massage, Facial or Fresh Breath treatments. For those in need of a general tidy up, a full groom or bath and fluff dry services are just the job.

Puppies can make their first grooming experience a positive one with the expertly gentle puppy package or for dogs who use We Love Pets for regular walks, an exclusive Very Important Pooch service is available where dogs can enjoy a walk, full groom, facial, ‘pawdicure’, fresh breath treatment, personalised treats and photos of their special day to take home.

Like all businesses impacted by the pandemic, We Love Pets has had to adapt to adhere to social distancing guidelines. With a strict hygiene policy and the appropriate PPE in place, the dog grooming salon is able to service dogs with minimal risk. Dogs are handed over outside and We Love Pets’ own leads and collars are put on for use during the treatments.

On this topic, Jo Mumford said: “We have clear policies for our staff to ensure risks are minimised and have PPE for as long as it’s needed. We already have a loyal customer base and we know they will support us and advocate that our team are professional and fantastic at their jobs. Grooming is also essential to a dog’s welfare, so it is important that these services continue at this time, albeit more safely.”

For customers with limited time or who would rather not make the trip, We Love Pets offers a pick-up and drop-off service for a small fee. Customers can book online at https://welovepets.care/dog-grooming/ or by emailing tr********@we********.email or calling 07923 666983 for a consultation.

The salon is open Monday, Thursday and Friday, 8.30am to 5.30pm and will be increasing business hours to Monday to Friday and alternate Saturdays 8.30am to 5.30pm in the near future.

We Love Pets also offers dog walking, cat-sitting, dog boarding, pet-sitting, puppy care and house-sitting services to local pet owners.