Young people in Trowbridge who complete random acts of kindness can now be rewarded with a voucher to spend in local businesses, through a new kindness loyalty card launched by local charity Trowbridge Future.

Each completed act of kindness, chosen from a list of suggestions put together by Trowbridge Future or ideas from the young people themselves, earns a stamp on the Kindness Loyalty card. When young people achieve three stamps, they are rewarded with a £5 voucher that can be redeemed at one of four local businesses.

“Young people have had a really tough time through the pandemic and this scheme is our way of inspiring and celebrating little acts of kindness that can bring a lot to the individual and to the community,” said Meg Aubrey, Trowbridge Future Chief Executive Officer. “We are really grateful to the local businesses that are getting behind the scheme to let young people know their kindness is noticed and appreciated.”

Poppy, the first to complete her kindness card, earned her stamps through a litter pick, painting kindness rocks and making cards for volunteers and people in the local community: “It’s nice to do something kind and Trowbridge Future makes it fun!” she said.

Other acts of kindness to choose from include donating items to charity, creating thank you cards for key workers, cooking for family, and volunteering at a local event. Young people are asked to take a photo of their achievement to earn their stamp.

Leykers Café, Miranda’s Coffee Shop, We are Undressed Zero Waste Shop and Zen Luxuries Bath Bomb Shop are all supporting the scheme.

Allan Lawrence, business owner and Director of Zen Luxuries said “I was very aware of the funding cuts for youth services, so it has been great to find out about Trowbridge Future Youth and the work that they do and see them thrive. It’s a pleasure to be able to contribute and help when it is needed.”

The design for the kindness loyalty card was created by the charity’s recently graduated youth apprentice Maisie Marchant.


Trowbridge Future is a small, independent charity based in Trowbridge, Wiltshire offering support and advice to the local community. It was set up in 1995 with a vision to give a voice to socially and economically disadvantaged communities in the town, helping people to come together to make positive changes to where they live.

Areas of Trowbridge are among the 10 per cent most deprived in the country and many people feel isolated and forgotten. Trowbridge Future provides community led spaces which give people a sense of belonging, develop positive relationships with local organisations and raise self esteem and aspirations for all.

The charity runs a series of professionally led youth cafes across Trowbridge in Longfield, Seymour and Studley Green and hosts thriving Community Hubs in The Shires Shopping Centre and Seymour Estate.

Its core programmes cover:-

Youth: Providing sustainable, regular professional youth services to enable young people to reach their full potential and develop activities and facilities that are important to them

Community: Creating stronger, vibrant communities who can take pride in their area and are able to identify and address issues together.

Neighbourhoods: Supporting residents to come together and respond to issues of concern to improve the area where they live

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